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Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Careful to identify failures as well as successes, the text is a guide to starting a new business. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. Teach The Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement.